Typography is an important aspect of design, often influencing the tone, mood, and overall perception of a project. One of the most crucial aspects of typography itself is selecting the right font family. With various types of fonts available today, designers can create visual hierarchies, develop brand identity, and improve the readability of the message they want to convey.
A font family can be defined as a group of related fonts that share similar design characteristics. These font families often come with different styles, such as bold, italic, and regular, which allows for more versatility in various design applications. Font families can be divided into at least four main types: serif fonts, sans serifs, slab serifs, and display fonts.
Serif typefaces are distinguished by minimal lines or strokes added to the ends of each letter. Such fonts are frequently linked with tradition and formality. Meanwhile, sans serif typefaces have no ornamental strokes, making these fonts have a clean and contemporary appearance.
As for slab serif fonts, they are basically a subset of serifs that come with thick, block-like serifs that give them a bold and impactful look. Finally, display fonts are designed for large sizes, making them ideal for posters, headlines, and other attention-grabbing projects.
For ages, serif fonts have been an essential component of typography, frequently found in printed products like books, magazines, newspapers, and even official documents. They are renowned for their high readability and timeless charm. Below are some of the most popular and brand-new serif font families:
This font is arguably one of the most well-known serif fonts. Times New Roman has been a staple for ages for both printed and digital applications. Its conventional design and high readability make it to be easily used in a variety of contexts.
Mattire is a modern serif typeface designed by Dharmas Studio. Falls under the category of serif typeface, this font comes with a minimalist, bold design. This feature makes the font perfect for magazine headings, logos, websites, and editorial design.
Fearlessly Authentic is a serif font with thin strokes that exudes elegance and sophistication. Designed by Dharmas Studio, the font is said to mimic the font style of the 80s and 90s but with different tweaks. It’s thin and highly readable, making it an ideal selection for headings or body text.
Cheria is a serif font with chunky designs like retro fonts. It is bold, but it won’t make your design look cramped. Therefore, this serif font makes a great selection for any design purposes—be it for displays or even body text.
These serif font families are ideal for a wide variety of projects that require a sense of readability, tradition, and formality. They work well in digital and print media, providing an appeal that resonates with your target audience.
Sans serif fonts have grown in popularity in modern design because of their simple, minimalistic look. These fonts lack decorative serifs, giving them a more contemporary and simple look. Below are some of the most popular and brand-new sans serifs you can add to your font collections:
Helvetica is perhaps one of the most well-known sans serif fonts existing today. It’s appropriate for a variety of uses, including corporate branding and logos, thanks to its neutral and highly versatile design.
Kirgina is a striking condensed sans-serif font that is designed to make your headings stand out with its distinctive, expressive shapes. This display typeface, made with just one weight, is ideal for contemporary designs since it combines eye-catching style with modern readability.
Futura is a geometric sans serif typeface that features crisp, defined curves and lines. It has become one of the most favored options among designers for branding, advertising, and editorial design because of its futuristic and modern appearance.
Roboto is a versatile sans serif created by Google and is best suited for applications requiring high readability. Its clean and sleek design makes it a safe choice for web and mobile interfaces.
It’s safe to say that slab serif and display fonts fall under unique categories within the broad font family spectrum. Each offers distinct features that can elevate the look of your design projects.
Slab serifs are widely known for their thick, block-like serifs that make your text look striking and dramatic. Should you want to make a bold statement in your design, consider using these fonts. Below are some brand-new slab serif font families you can add to elevate your design projects:
Acting is a slab serif font that features nostalgia and modern boldness. This font will definitely make your design appear different due to its distinctive circular decorative elements on each letter. Whether you are working on magazine headings, posters, or branding designs, this font is a perfect choice.
Going Clap is a bold slab serif that can be your go-to tool for adding an artistic, vintage flair to your design project. You can find the ideal style for any project with eight distinct font families, including expanded, semi expanded, normal, condensed, and stylish shadow variations.
As for display fonts, these fonts are often used in headlines, posters, and other situations that require the attention of the audience because of their huge font sizes. These fonts can appear unique and highly decorative and often reflect a specific style or theme. Below are some brand-new display font families:
Minya is a display font that falls under the category of serif typeface. It comes with both a retro and contemporary look, making it perfect for creating elegant and nostalgic designs such as posters, logos, editorials, and many more that require a high level of legibility.
Kelpo is a display font that features a retro design. This font is designed to make a solid impression. Its thick, condensed letters make it a perfect font option for bold headlines and designs that require attention-grabbing elements.
That’s a wrap! From the elaboration above, it can be concluded that selecting the right font family is a crucial aspect of creating effective and aesthetically pleasing designs. Whether you opt for serif fonts, sans serifs, slab serifs, or even display fonts, each font family comes with their own unique characteristics that can elevate your project.
