Social media branding does not show signs of slowing down, and retro font trends are hopping into it. As businesses compete to attract customers and communicate the brands, retro elements offer a compelling visual. They communicate freshness and nostalgic feelings in the fast-paced, modern digital era.
Let’s look at how using retro font can help improve your social media branding!
How do fonts, in general, work in your branding?
A font not only communicates your message but also supports visual consistency. By choosing a specific font to use across the marketing media, you create an image for your brand.
For example, font types to market wedding services would look different from those of sports brands. Healthy food brands are likely to use different fonts from car repair services. That’s because their chosen fonts also communicate their brands.
Here is how different fonts work in describing your brand:
Certain font trends work differently on unique audiences. If you market to children and teenagers, the visual will differ from marketing to adult professionals. By choosing the right font, you communicate an indirect message about your brand to a specific customer type.
Customers usually have certain expectations when they see a specific style. For example, when they see a classic font, they may consider the classy, timeless, elegant product. A bold, bright, striking font signals a product or service with a huge impact.
Fonts are important parts of creating distinctive brand visuals. Customers who see your products will remember your brand based on the visual image.
Famous brands like Coca-Cola, Kleenex, IBM, and The New York Times have distinctive fonts. People instantly recognize them just by looking at the font style. You can use a font similar to the one used to create a unique brand visual.
A brand delivers a message and philosophy through its design elements. Fonts help deliver specific themes, depending on your message. For example, vintage fonts can promote “classic elegance” or “colorful retro groove.”
Retro font trends have unique positions in creating branding themes. You can pick the right fonts to create different themes depending on the brand philosophy and message.
For example, groovy fonts can reflect fun, playfulness, and eternal youthfulness. Some fonts have more elegance and can be used to communicate timelessness.
Furthermore, retro fonts (and designs in general) communicate nostalgia and wishful thoughts. People often long for a more playful and colorful era in the fast-paced modern era. Adding retro fonts to your brand can also make it stand out since they go against modern, sleek fonts.
For social media marketing, you can use retro fonts in various ways. They are great for your header, profile picture, or image-based post. Since you already use default fonts for the social media page, the fun retro font creates a great contrast through these elements.
Which vintage fonts can you use for social media branding?
Whether you want to make a header, profile picture, or image-based post, try these fonts to create compelling designs.
Bold, playful, and charming, Margin is the perfect retro font for a notable branding identity. Its alternating thickness and rounded edges give it a unique visual. Margin’s unique design maintains readability, making it perfect for a text-based logo or profile picture.
Margin has a typical groovy look, and several characters have exaggerated glyphs, tails, and swashes. It is a perfect retro font trend to market brands such as fashion, fresh beverages, and products for summer activities.
Modern retro font trends pair groovy fonts with a clean, neat, fresh look. Bright shows this combination perfectly through its typeface. The retro inspiration is paired with consistent heights and good balance.
Bright has a subtle handwriting charm but with a modern sensibility. There is also an outline version that allows you to fill it with colors and patterns. Its design allows good readability, perfect for image-based social media posts.
You can use Bright to market various brands, from fresh, healthy food to fashion items and interior design.
Nighty is both charming and playful without being childish. This font reflects the title and headline of retro magazines. The design is balanced and a little bit compact, making it perfect for a profile picture or mobile version of a social media header.
Nighty comes with unique glyphs that help you create charming designs. Use them to create branding visuals to promote podcasts, music albums, graphic design services, crafts, and more.
The unusual design is another retro font trend many brands use to attract customers. You can follow suit by using Retro Disco, a unique retro font.
Bold and quirky, Retro Disco has a bold and tapered design that adds a strong character. The combination of square form and rounded edges adds a playful futuristic look. It is a perfect font for promoting games, sports gear, board games, and snacks.
Kelpo is a retro font that reflects the playful typeface of old comic books and movie posters. Playful and charming, Kelpo has a smooth, flawless design and good readability. The design is symmetrical with even thickness, making it perfect for social media posts.
Kelpo can promote various brands, from toys and games to food, drink, and fashion.
Bon Foyage has alternating thin strokes with a ribbon-like design. Some glyphs alternate, adding a subtle, strong character to the typeface. The result is a classy, elegant font with a contemporary touch.
Bon Foyage is a perfect font for promoting brands that exude class and elegance. Use it to market your handmade craft, graphic design, bakery, jewelry, bath supplies, etc.
Finally, Minya combines modern and vintage sensibilities to create a charming font. It has medium thickness with a balanced and smooth design. The great readability factor makes it ideal as a text-heavy header or social media post.
Use Minya to promote various brands, from fashion and shoes to food and beverage. Minya also has an outline version that allows you to get creative.
Retro font trends for social media branding allow you to express various messages. From playful and charming to quirky and unique, these fonts are perfect for creating successful branding.
