Ready to make your first business website? Design-wise, fonts should be one of your main concerns. A good font determines user experience and creates your brand identity.
With the overwhelming choice of fonts, choosing a few that fit your business can be daunting. Follow this guide to understand the important points in choosing fonts.
How to choose fonts that fit your business depends on multiple factors. Ask yourself these questions to determine your options:
Business personality means how you present your brand to the world. For example, you could be a “fun,” “youthful” clothing brand. You could also be a “reliable,” “dependable” fast delivery service. These personalities determine the visual presentation.
If your business personality is playful and distinctive, you could get creative with the fonts. On the contrary, you should stick to clean, standard font families for a more formal business.
Consider your business plan and think: what kind of growth have you planned for it? How big is the projection scope? The development would affect the way you design your business.
For example, when you add a new feature or service, you may have to add a new section on your website. This means adding new fonts to distinguish the sections. You have to ensure that all fonts look consistent, even when different.
Think about the number of texts you will use on your business website. For example, you may need a header, menu list, heading and subheading, product description, and blog posts (with separate titles). All these require unique typesetting.
Each text part would need unique fonts and characteristics that distinguish them. As in the previous point, you need to consider the visual consistency between fonts.
Think about the common audience of your business website. Imagine them reading your website and seeing the fonts you use: what would be their reactions? Some audiences would appreciate a classic, formal look, while others could appreciate more playful fonts.
Having a good mobile version is as important as the desktop version! This means considering how the font would look on mobile, especially since many people visit websites through their phones.
You would want to think how big and legible the fonts are on the mobile page. Would the font choices on the desktop version transfer well onto smaller screens? If not, what fonts should you choose for the mobile version?
Now that you understand the important questions, these tips will make the font look even better on your website design.
Use small numbers for your standard line height, such as 1,5. From there, you can experiment with fonts that look better with 1,5 of line height (or even lower, like 1,25). This is a useful tip for making long-form content on a website.
Make the font distinctive when you use a headline (such as for an article or product description). The distinction should be from the font, size, and color.
This way, website users can read your content comfortably. You also help them find what they need from your website quickly.
The right body text size depends on the typesetting and the number of paragraphs. Long-form content may require a size of up to 16 at most. Sans serif is usually a good option for small sizes.
When your paragraphs or overall texts are shorter, stick to sizes between 18 and 24. If you use humanist fonts, your texts will be easier to read.
Make sure there is a good balance between the texts and the background. The simple rule is to “determine the color theme first, then pair the lightest with the darkest.” Regarding texts, the bigger the contrast between the light and the dark shades, the better.
When testing your color combinations, include the buttons and their texts. Find several combinations and see which one looks best for your website.
Finally, follow your brand identity. Your website design must incorporate a font and color that match the brand. Whenever you get several good recommendations, return to the brand identity to chooseS the best option.
Here are several good fonts to incorporate in your business website:
Cheria is a humanist font with a subtle retro touch. It is good for slightly larger body texts, such as product descriptions or short content. The shape is distinctive but still offers a smooth reading experience.
Cheria is a good font for headings, titles, and body texts. It comes in regular and bold options for more variations.
Fearlessly Authentic has beautiful, elegant quality but with great readability. As a thin serif, this font is also great for websites emphasizing images with minimum text. The slightly artistic serifs give your website personality.
Use this font to adorn a website with large product albums. You can get creative with the font’s italic variation, which has slightly more ornamented serifs.
Replay is a retro serif that has a thick, rounded design. This font is great for an artistic business website. You can use Replay for a heading, title, and short body text. The font is playful and charming without looking childish.
You can also pair it with smaller, more standard font designs. For example, you can create short product descriptions or philosophies with Replay. However, when it comes to longer product descriptions, choose smaller, thinner serif fonts.
Creating the perfect business website can take time and effort for beginners. However, there are practical guides to help you make the best choices. These tips will help you choose fonts and make them work for your business website.
